The hustle and bustle of the capital never stops, and businesses know that offering promotions and discounts is one way to stand out in the crowded market. But with ever-evolving consumer demands, what are the latest trends in promotions and discounts that businesses in the capital are adopting?

First and foremost, loyalty programs have become a popular trend in giving discounts and promotions. Consumers love feeling appreciated and rewarded for their loyalty, and businesses have caught on to this. From points-based systems to tiered membership programs, the capital is seeing a rise in businesses offering attractive incentives to their frequent customers.

Another trend that has taken the capital by storm is personalized promotions. With the advancements in technology, businesses are now able to gather and analyze data on their customers’ preferences. This allows them to offer tailor-made discounts and promotions, making the customer feel special and increasing the likelihood of return visits.

Social media has also played a huge role in shaping the latest trends in promotions and discounts. Businesses are tapping into the power of social media influencers to spread the word about their promotions and attract a wider audience. Real-time deals and flash sales on social media have also become a popular way for businesses to engage with their customers and drive sales.

Last but not least, sustainability has become a key factor in promotions and discounts in the capital